MedLink — Diagnostic labs at your doorstep

Challenge

The problem

Patients in Nigeria face long queues, transportation costs, poor hospital experiences and delays in receiving diagnostic results — discouraging timely care.

Research

Conducted surveys with 70 respondents across professionals, mothers and students to surface the most acute pain points around diagnostic testing.

Long waiting times at facilities
Lack of convenience and travel cost
Poor customer experience
Trust and credibility issues with labs

Personas

Who we're building for

Chioma

Busy professional

Needs convenient, time-efficient testing that fits around work.

Amaka

Postpartum mother

Requires safe, home-based care while caring for a newborn.

Zainab

Student

Budget-conscious with a tight schedule — needs affordable, nearby tests.

Babatunde

Retired civil servant

Values trust and reliability from accredited labs.

Solution

The solution

A seamless mobile-first platform that lets patients search tests, compare accredited labs, book home sample collection and receive verified digital results.

Test searchLab listings & ratingsAppointment bookingHome sample collectionPush & SMS notificationsDigital result deliveryUser dashboardAdmin dashboard

Process

How I worked through it

1
Discovery
Stakeholder interviews, competitive scan and JTBD framing to size the opportunity.
2
User Research
Mixed-method study with 70 respondents — survey + 8 in-depth interviews.
3
Personas & Flows
Four primary personas mapped to end-to-end user flows from search to result.
4
PRD & Wireframes
Wrote the PRD, partnered with design on low and mid-fidelity wireframes.
5
Prioritization
Applied MoSCoW across 20+ ideas to define a focused MVP scope.
6
Roadmap & GTM
Built a Gantt-style roadmap with a phased go-to-market and pitch deck.

Prioritization

MoSCoW

Must

· Test search
· Lab listings
· Booking
· Home collection
· Digital results

Should

· Notifications
· User dashboard
· Lab ratings

Could

· Subscription plans
· Family profiles

Won't

· In-app consultations (v1)
· Insurance billing (v1)

Frameworks

Tools & frameworks

PRDSWOT AnalysisPorter's Five ForcesMoSCoW PrioritizationGantt Roadmap

Metrics

Outcomes

Respondents researched

Personas defined

MVP features shipped

Weeks from idea to prototype

Reflection

Lessons learned

Anchor scope ruthlessly — MoSCoW kept the MVP focused on the painful path.
Trust is a feature: labs accreditation badges materially shifted user confidence.
Notifications closed the loop and were the #1 requested addition post-prototype.

Back to portfolio View live product