Challenge
The problem
Gifting often feels transactional and overwhelming. Busy individuals and corporate teams struggle to choose meaningful gifts in a sea of generic options.
Research
Research
Competitive analysis of gifting marketplaces, interviews with corporate buyers and individuals, and review of recurring occasion-driven needs.
- Choice overload on marketplaces
- No expert guidance
- Limited experiential options
- Corporate clients want concierge-level service
Personas
Who we're building for
Wants a meaningful gift in under 5 minutes.
Branded, scalable gifting for clients and teams.
Help curating a memorable gift for a milestone.
Solution
The solution
A guided gifting experience: curated collections, experiential gifts, and a consultation service that turns gifting into a thoughtful, intentional act.
Process
How I worked through it
- 1Discovery
Market and competitor research to define the gifting consultation niche.
- 2User Journey
Mapped end-to-end journeys for individuals and corporate clients.
- 3Strategy
Positioned the platform around curation + consultation, not pure commerce.
- 4Prioritization
Sequenced features around the highest-intent inquiry-to-booking flow.
- 5Documentation
Requirement docs and stakeholder updates to align designers and ops.
- 6Launch Plan
Defined launch milestones, content and partnership requirements.
Frameworks
Tools & frameworks
Metrics
Outcomes
Reflection
Lessons learned
- Consultation is the differentiator — leaning into it reframed the entire product.
- Corporate flows demand different SLAs than individuals; segmenting flows early prevented rework.
- Curation reduces choice fatigue more than search and filter combined.